KOI
Koi (Japanese carp) is a beloved symbol in Japanese culture. Carps are known for their vibrant colors and determined spirit, showcasing strong qualities of perseverance, courage, and transformation.
ORIGIN
One of the most famous legends surrounding the Koi fish is the tale of the "Dragon Gate." According to this legend, a school of determined Koi swam upstream against the powerful currents of the Yellow River, facing treacherous rapids and waterfalls. It was said there were only a few Koi successfully overcame these obstacles, and transformed into dragons, ascending the Dragon Gate and achieving mythical status.
This story symbolizes perseverance, courage, and the pursuit of ambitious goals despite overwhelming challenges. As a result, Koi fish became respected in Japanese culture as a symbol of strength, resilience, and overcoming adversity. Today, Koi ponds are common features in Japanese gardens, where the colorful fish are admired for their beauty and revered for their symbolic significance.
WHY KOI?
Koi's transformative journey serves as a powerful metaphor for personal growth, inner strength, and the ability to overcome adversity. It perfectly mirrors the process of individuals striving to achieve their goals despite challenges they may face.
This is the core value of AKA HANNYA. It is also the feeling we aim for our customers to experience through our products, to be empowered by our own personalities, the very substance which makes us who we are.